Welcome to Chalk It Up!
Jerry Perry Named Executive Director for Chalk It Up to Sacramento
The Board of Directors of Chalk It Up to Sacramento announced this week that they have enlisted the services of Sacramento music promoter, Jerry Perry, to serve as Executive Director for the organization.
Perry, a legendary icon in the Sacramento music scene, was first brought in to book the talent for Chalk It Up in 2009 as attendance and enthusiasm for the beloved event was lagging. The festival has been gaining much larger audiences since that time. 2011 saw record crowds, estimated at over 30,000 people for the three day celebration.
“Jerry Perry has really become the public face of Chalk It Up over the past few years. I credit him with turning the festival around and making it better than ever”, stated Chalk It Up Board President, Alan Dismuke. “He’s a very enthusiastic supporter of the arts, and has been a tireless and dedicated volunteer for Chalk It Up. We’re very pleased to have his talent and experience in our corner.”
Click here to see what Jerry did for us last year.
Chalk It Up 2011
Thanks to our many generous sponsors the 2011 festival weekend in Fremont Park was a smashing success! Hundreds of local artists and musicians volunteered their time and talent to benefit children’s art education. Along with the incredible art, music, kid's activities, food, beer and wine we had the company of over 30,000 people who make Sacramento such a remarkable, creative community to live in.
This past year we added a wealth of new hands-on art activities for kids in the Kids Create A Zone, led by professional artists and groups like the Sacramento Public Library, ZuGh Life Store, Capitol Roots and many others.
Live music was featured all day long throughout the festival on the Radio 94.7 Music Stage with over 30 top-notch local acts including Walking Spanish, Dog Party with special guest Kepi, Adrian Bourgeois, Random Abiladeze and many more. Click here to see the full lineup.
We also added an array of gourmet food trucks, restaurants, and vendors like - Drewski’s Hot Rod Kitchen, Blackbird Kitchen & Bar, Tuli Bistro, Mama Kim’s, Little Rich’s Italian Ice, Senor Dog and Yolanda’s Tamales.
Our beer & wine garden poured Stella Artois, Shock Top Belgian White, Sierra Nevada Pale Ale and Bud Light. Bistro Michel served up their signature Sangria along with a variety of red & white wines including a limited quantity from Valhalla Cellars.
Please join us again over Labor Day Weekend in 2012. Until then, keep Chalking It Up!
2011 Chalk It Up Poster Artist!

The 2011Chalk It Up! poster and t-shirts were rendered by one of Sacramento’s most beloved musician/artists – Kepi (aka: Kepi Ghoulie). He's toured the world both as a solo artist and as the front man for the punk pop band Groovie Ghoulies. Kepi has always created his brilliant “ghoulies” for posters, t-shirts and stage sets for the band, and we are very excited that he contributed his talents to help support our cause this year.
Chalk It Up! in the Community
The 10th Annual High School Student Self-Portrait Show, titled: “Meaning and Medium” was presented by Chalk It Up and the Crocker Art Museum. The show featured artwork in all mediums by young artists form 18 Sacramento High Schools.
Chalk It Up hosted a reception and awards ceremony on Sunday, May 15th in the ballroom of the original Crocker building. Congratulations to all the award winning artists, and a special thank you to University Art for their generous support of this event.

