Press Room

FOR IMMEDIATE PRESS RELEASE
January 25, 2012
CATEGORY: Business, Music, Arts & Culture
CONTACT: Alan Dismuke, Board President, Chalk It Up to Sacramento!
email: artists@chalkitup.org, Tel. (916) 443-7862

Jerry Perry Named Executive Director for Chalk It Up to Sacramento

The Board of Directors of Chalk It Up to Sacramento announced this week that they have enlisted the services of Sacramento music promoter, Jerry Perry, to serve as Executive Director for the organization.

Perry, a legendary icon in the Sacramento music scene, was first brought in to book the talent for Chalk It Up in 2009 as attendance and enthusiasm for the beloved event was lagging. The festival has been gaining much larger audiences since that time. 2011 saw record crowds, estimated at over 30,000 people for the three day celebration.

“Jerry Perry has really become the public face of Chalk It Up over the past few years. I credit him with turning the festival around and making it better than ever”, stated Chalk It Up Board President, Alan Dismuke. “He’s a very enthusiastic supporter of the arts, and has been a tireless and dedicated volunteer for Chalk It Up. We’re very pleased to have his talent and experience in our corner.”

Chalk It Up to Sacramento! is an all volunteer, non profit organization that hosts an annual art & music festival over Labor Day Weekend at Fremont Park in downtown Sacramento. The three-day event raises money to fund youth arts education programs. Chalk It Up features more than 200 volunteer artists, sponsored by local businesses, creating chalk art masterpieces on the sidewalks surrounding the park and live music is featured all day long throughout the festival.

2012 will mark the 22nd year of Chalk It Up to Sacramento! The event will be held in Fremont Park from Sept. 1 - 3. For more information go to: http://chalkitup.org

CONTACT: email: contact@chalkitup.org

IMAGES AVAILABLE: from our Flickr site: http://www.flickr.com/photos/52303214@N05/ or by email: artists@chalkitup.org

SACRAMENTO’S FAVORITE FAMILY FESTIVAL – LABOR DAY WEEKEND 2011

The 21st Annual Chalk It Up to Sacramento will be held over Labor Day Weekend - September 3-5, 2011- at Fremont Park in downtown Sacramento. Celebrate the talents of hundreds of local artists and musicians at Sacramento’s favorite family festival.

The three-day event raises money for grants programs to fund youth arts education programs in all disciplines in local schools and in the community. Chalk It Up! features more than 200 volunteer artists, sponsored by local businesses, creating chalk art masterpieces on the sidewalks surrounding the park.

Live music is featured all day long throughout the festival. This year’s acts will include Walking Spanish, Exquisite Corps, Dog Party with special guest Kepi, and over two dozen top-notch local acts.

Hands-on art activities for children, led by professional artists and groups like the Sacramento Public Library, will be featured each day. There is truly something for everyone of any age to enjoy with a broad variety of community groups, craft booths, gourmet food trucks, and a wine and beer garden. Access to the park and the event is always FREE to the public.

Chalk It Up! to Sacramento is an all volunteer 501(c)(3) charitable organization engaging over 400 volunteers each year in support of the festival. Mark your calendar and bring your friends and family to enjoy a memorable weekend at Fremont Park in downtown Sacramento – all for FREE.